Media Streaming is delivering audio / video content continuously over the web. With broadband spreading in every corner of the world and latest compression / delivery techniques, Media Streaming is becoming more popular. Dedicated High End / High Bandwidth servers that enable constant delivery of such content are called as Media Streaming Servers.

Media Streaming Servers are used in two ways
1. On demand audio / video streaming
2. Live Streaming ( or ) Web Casting

On Demand Audio / Video Streaming:
This type of streaming is used to deliver pre-loaded media files. For example, play list of selected songs, pre-recorded events, pre-recorded training sessions, video tutorials, how to do video manuals, movies, trailers, prayers, masses etc. You can start and run your own FM and TV channel over the web and reach millions of audience at the lowest possible cost.

Live Streaming ( or ) Web Casting
This type of streaming is used to deliver live media contents over the web. This includes, live events, marriages, press releases, CEO meets, reality shows, sales events, symposiums, online lectures etc.

Technology
Real Time Messaging Protocol (RTMP) is a protocol used for streaming audio, video and data over the Internet, between a Flash player and a server.

Types of content that can be streamed
*
Streaming Audio/Video (FLV and MP3)
* Recording Client Streams (FLV only)
* Live Stream Publishing

Advantages and Applications
Media Streaming can be effectively used to cut cost, save time and to enhance the user experience. The following are few of the arenas where Live or On demand streaming can be effectively used;

Live Events: Broadcasting live events over the web such as Marriages, Sales Launches, Training Sessions, CEO meets, Sales Reviews, Tele Medicine, Surveillance etc.

Training: Live training sessions and pre-recorded training sessions can be streamed using live and on demand streaming. This will enable a tutor to reach pupils across continents.

Entertainment: Media streaming is predominantly used in entertainment industry to stream audio/video contents. Movies, Songs Play lists, Streaming TV events
are to name a few.

Corporate: Pre-placement talks for fresh candidates, infrastructure and facilities streaming to acquire bigger projects, On demand streaming of apartments or construction projects, live sales reviews, dealers meet, investor meet etc.

Matrimonial: On demand streaming video of brides and grooms.

Online FM / TV channels: You can start and run your own FM and TV channel over the web and reach millions of audience at the lowest possible cost.

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